Strategic Marketing by Nigel Piercy
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Author: Nigel Piercy
Page Count: 768 pages
Published Date: 01 Oct 2012
Publisher: McGraw-Hill Education - Europe
Publication Country: London, United States
Language: English
ISBN: 9780071326230
Download Link: Strategic Marketing
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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
Read online Strategic Marketing Buy and read online Strategic Marketing Download Strategic Marketing ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Strategic Marketing
Author: Nigel Piercy
Page Count: 768 pages
Published Date: 01 Oct 2012
Publisher: McGraw-Hill Education - Europe
Publication Country: London, United States
Language: English
ISBN: 9780071326230
Download Link: Strategic Marketing
---------------------------------------------------------------
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.
Read online Strategic Marketing Buy and read online Strategic Marketing Download Strategic Marketing ebook, pdf, djvu, epub, mobi, fb2, zip, rar, torrent Download to iPad/iPhone/iOS, B&N nook Strategic Marketing